Four Ps (4 ps of Marketing)

Marketing Mix

A marketing mix usually refers to E. Jerome McCarthy’s 4-P classification for developing an effective marketing strategy. The four Ps are product, price, placement (distribution), and promotion. Depending on the industry and the target of the marketing plan, marketing managers may take various approaches to each of the four Ps. Definition of Marketing Mix The marketing mix (also known as the 4 Ps) […]

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